"One group was left behind by the sportswear boom: tweens and younger girls who, collectively, are among the most physically active cohorts in society. While brands like Nike and Under Armour are selling over $1-billion in sports apparel to women yearly, the female youth market has been largely forgotten. Enter Dragonwing girlgear, a North Carolina startup with a mission to create technical sports bras and undergarments that allow girls to stay in the game..."
When Maryanne Gucciardi’s daughter began competing in soccer, she couldn’t find performance wear made specifically for someone her age. So Maryanne developed her own line.... [video]
"...The clothes are made just for girls’ bodies, and they’re all age appropriate. By that I mean, none of the bras are padded or lacy, and everything is snug, but not tight. All the clothes have flat seams and tags, so there’s no rubbing or discomfort..." [review]
"If you’re encouraging your daughter to learn to live an active lifestyle, it helps to inspire them by providing not only the opportunities, but the gear they can use to feel confident and strong..." [review]
"It’s hands down the best bra she’s owned to date. Now that's saying a lot, since all her bras are mostly sports bras, but you can really see and feel the difference with the Racer Sports Bra...." [review]
Dragonwing founder and CEO shares "thoughts on women entrepreneurs, some of the unique challenges they might face and the unique opportunities they can create...."
"Sports bras for tweens? The North Carolina soccer mom behind Dragonwing girlgear says the right gear just may help young girls...stay in the game...."
"There comes a time in every girl’s childhood when kids’ clothes no longer fit quite right, but neither do those more grown up brands. Fit is especially important for active wear. That’s where Dragonwing girlgear comes into play...."
"Compared to other bras for girls, middle child said it was like wearing nothing at all. In her opinion, this was by far the most comfortable sports bra she has worn...." [review]