Dragonwing Girl Blog
Our girls need strong examples of women that aren’t afraid to stand up and blaze a trail. Women who took the brave step forward to break a barrier, not just for themselves, but for the generations of women that come after them.
In 1977, three women came together and did just that. Each with their own personal superpower, they found a way to bring something into existence that would change the face of women’s athletic wear and women’s participation in sports forever At this year’s Consumer Electronics Show in Las Vegas, Lisa Lindahl, Hinda Miller, and Polly Smith were honored for their invention of the Jogbra and will be inducted into the National Inventor’s Hall of Fame on May 6, 2020.
This brainchild initially came from Lindahl, an avid runner from Burlington, Vermont, who discovered that conventional bras lacked the support and design needed for the level of physical exertion running required. She wanted a bra with stable straps, breathable fabric, compression...and comfort. Lindahl asked Polly Smith, her childhood friend and costume designer for assistance in creating something that could meet the need.
Polly referenced the world of men’s athletic wear and sewed two jockstraps together, which Lindahl wore on her runs. After real-life testing, Smith modified the prototype, adding non-chafing seams and an elastic band for support. Lisa Lindahl partnered with Hinda Miller to co-found Jogbra Inc. in 1977. The garment, created out of necessity and passion, was patented in 1979.
Jogbra, which grew into a multi-million-dollar business, is credited with helping millions of women run in comfort and with confidence. The impact of the Jogbra on women’s health and the growth of women’s sports is undeniable thus earning Lisa Lindahl, Hinda Miller, and Polly Smith their historic membership in the National Inventors Hall of Fame. Keep in mind, the National Inventors Hall of Fame only started inducting women in 1991 and to date, of 603 inductees, only 47 are women—less than 8%.
Dragonwing’s beginnings were much like Lisa Lindahl’s. Founder MaryAnne Gucciardi repeatedly found herself and her athletic tween daughter at a loss when shopping for appropriate and supportive sports bras, athletic camis and compression shorts designed specifically for young girls.
Much like Polly Smith, MaryAnne focused on creating a highly functional sports bra. A major pain point for girls are straps that slip, droop or chafe. Another is a sports bra that rides up because the bottom band doesn’t have enough support – or a bottom band that digs because it is too compressive. Dragonwing’s sports bras address these issues with a wide bottom band which is essential for support and straps that don’t droop, slip or chafe. As well, Dragonwing has zeroed in on the amount of fabric on the back of their sports bras. It’s a crucial element often missed by other teen athletic wear designers and serves an important functional purpose—it helps prevent back problems as active girls grow.
With a line of athletic sports gear like Dragonwing, girls can embrace their femininity and their athleticism without sacrificing the quality of the gear they wear and feel secure in the support their developing bodies need.