This one thing could keep your tween girl in sports

This one thing could keep your tween girl in sports

by MaryAnne Gucciardi September 23, 2019 5 min read

The “why” of Dragonwing girlgear.

by MaryAnne Gucciardi December 13, 2016 2 min read

People often ask me why I am so passionate about sports and girls and I have a simple, important reason – we need this generation of girls, now more than ever, to reach their potential.  Sports participation at any level is one path to actualizing potential –it is established and proven – we don’t need ...

Navigating the Child to Tween to Teen Bra Journey with Ease

by MaryAnne Gucciardi September 21, 2016 3 min read

If you’re anything like me then you have absolutely NO recollection of your first bra-buying experience as a tween 30 years ago. I wish I remembered it as being either a horrific or a pleasant experience because then I’d at least have had a starting point at which to get my daughter comfortable with the ...

New Barbie’s Not a Winner

by MaryAnne Gucciardi February 01, 2016 1 min read

Mattel’s recent introduction of three new “styles” of Barbie has received lots of media attention. The dolls are now being made with a variety of skin tones, but most of the attention has focused — not surprisingly — on the new body types: curvy, petite, and tall. A tiny, Barbie-sized step in a positive…

An Open Letter to Weight Watchers

by MaryAnne Gucciardi January 20, 2016 3 min read

Dear Weight Watchers: Thanks to your new spokesperson, Oprah Winfrey, you’ve been getting more airtime and press than usual recently. I’ll add my voice to those, like MSNBC host Melissa Harris-Perry, who feel compelled to look beyond the pitch for a weight loss program and call out the unintentionally harmful messages — subtle and blatant ...

5 Running Tips for Non-Runners

by Celia July 29, 2015 2 min read

Since my mother is such a powerful and voracious runner, I’m often asked “do you run?” The inquiry always puzzles me. Am I talented at running? No. Do I have what is traditionally considered a runner’s body type? Probably not. Recently, though, I’ve been really inspired by body-positive campaigns that work to divorce physical activities ...

Body Shaming Female Athletes Makes My Blood Boil

by MaryAnne Gucciardi July 14, 2015 2 min read

  It’s been an amazing few weeks for women’s sports – from the Women’s World Cup to Wimbledon. I’ve found myself in awe of the athleticism, teary-eyed with exhilaration and pride, and delighted with so much of the media coverage. But an article on the day of the Wimbledon women’s finals got my blood boiling. ...

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